Ceative Director, Dana Frid, was born in KL (Kuala Lumpur) during February of 1995 and has since launched her original, individualistic, pop culture-inspired clothing brand in 2016 from the inside of her quaint home in Egypt. Currently, her clothes are sold all over the world. Dana Frid products are available for purchase exclusively through her online store and her brand is now shipping to more than 70 countries internationally. 

Seeking a creative outlet, Dana was inspired by the immediate beauty engulfing her home country – particularly influenced by the lush, verdant garden surrounding her home. With great intensity and passion to transform her visions into tangible products, she works daily with various clothing manufacturers, gaining a rewarding experience in pattern making and textile, embroidery, screen printing and much more. 

Integrating natural phenomena with multi-cultural muses, Dana Frid began this brand’s journey into the world of fashion. When Dana first began this endeavor, she did not anticipate the international audience she has gained within the last year. Featured in Vogue, her clothing brand has proven that it will withstand the test of time. The world is watching to see what great strides Dana will make as she continues to break the boundaries of the fashion industry by collaborating, creating, and surpassing the status quo.  

Her designs already stand out in the every-changing fashion industry. Her brand will challenge the community of intelligent influencers within it. The future of Dana Frid is bright and we can’t wait to see what’s in store – see what’s “in store” now by viewing available products for purchase under the Products tab. 

We are elated that we are able to offer you Dana’s products and articulate her vision for the future of fashion through her Look Book. If you have any questions or comments, please don't hesitate to contact us.